who's emily?
hey! i'm emily lu, a vancouver-based marketer with a primary focus on digital design and brand management.
with a background in business and experiences in marketing and retail, i use quantitative and operational thinking along with creative insight to craft user-friendly, innovative, and aesthetically pleasing designs and solutions.
i am obsessed with all things fashion and am quite the matcha addict if i do say so myself, so if any of this resonates with you, then i would love to connect!
primary skills.
branding
from collaborating with local startups to large-scale businesses, i've accumulated extensive experience in comprehending and constructing brand guides that seamlessly integrate the consumer purchasing process.
content strategy
from working in copy content by managing bi-weekly email newsletter campaigns to collaborating with multi-media teams for curating photoshoot campaigns or video ads, i grasp the essential strategies required in content creation.
styling
from curating fashion collections for a university-wide fashion show to styling models for social media retail campaigns, my experiences in fashion styling help me apply my passion for clothing. additionally, with my background in product styling for seasonal campaigns shoots, i am confident in my ability to execute product photography promos.
graphic design
since 2017, i have been exploring the realm of digital art. from creating sparkly profile pictures for crafty businesses to crafting minimal, sleek designs encapsulating 2020's aesthetics, i am equipped with a strong attention to detail to deliver graphics for any situation.